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What You Really Need to Think about when Designing an Exhibition Banner

Designing a banner may look like a chore, but it actually could be great fun if you keep a few simple rules in mind. Take a look around any trade show or exhibition, and you’ll see a lot of great designs. They tend to be simple, powerful, engaging, and generally quite attractive. You may also see a lot of bad designs; they are complicated, may contain too many pictures or colours, too much text or lack information, body, message, and intrigue. You’re sure to recognise the good ones and the bad ones, and the distinctions are easily made. Ever wonder how to design the perfect banner for your event? Here’s what you really need to think about when designing an exhibition banner.


Ask yourself some basic questions


Who are you? What do you stand for? Who are your customers? How can you help your customers? What do they want? What gets them excited? How can you communicate your message to them in the best way possible so they understand it clearly?

These are very important questions to ask – they will basically dictate how you go about your advertising and marketing efforts. You need to understand who you are, and what you do. “I sell pencils” is not a good answer. “I satisfy the needs of people who wish to make quality drawings” is a little closer, but still not good enough. Go far. Analyse. Who are you, and what do you do? Of course, this requires an understanding of your target market.

Ask your target audience some basic questions


Once you understand yourself, your product, and your target market, you need to create a message that is easily understood by that fabled perfect customer. Based on your research, ask yourself:


• Do we need graphics and pictures?

• How readable should the text be? (In other words, how big should the fonts be?)

Originally posted 2017-02-17 06:03:42. Republished by Blog Post Promoter