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Insights for Entrepreneurs

Use a Millennial Mindset to Create All-Access Events

Understand your audience’s business and educational goals.

Create programming that offers a mix of face-to-face and digitally interactive paths to learning, such as panels and workshops with multiple voices and points of view. Allow for a combination of descriptive and real-world simulations of your product, as it enables both conceptual and hands-on learning, and tailors to different learning styles of your audience, including auditory, visual, and tactile.

Decrease the distance between leadership and ‘rank and file.’

Consider events opportunities to make major breakthroughs by bringing together people from all levels and disciplines. Arrange seating in sessions and at meals to “mix it up,” enable inclusive dialogues where all can contribute and encourage senior executives to talk with the full spectrum of participants.

Take advantage of online and social media to keep your experience alive.

Automatically think hybrid when planning event experiences, threading physical and digital together at every step. Make your content and subject matter experts available post-event to extend the time and reach of your audience knowledge opportunity. Think about how your attendees can tap into their networks and communities to amplify your message in their own words.

Originally posted 2015-10-10 05:20:05. Republished by Blog Post Promoter