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Insights for Entrepreneurs

Launching a successful customer goods company

 

Not convinced that going digital will work for you? Take a look at the likes of eBay and Amazon. Warehousing a huge variety of goods, these have both become one-stop virtual shops for consumer goods, which proves that — with digital opportunities — there is no reason why you can’t get a seat at the big-league table.

 

Digital platforms are handy for many aspects of business, but they’re especially adept at advertising, boosting brand awareness and driving potential customers to look at the products companies are offering. For example, ASOS had over 73 million visits in August 2017, with more than a quarter of its traffic coming from the UK. Other online start-ups such as Missguided, Pretty Little Thing and Boohoo have all also successfully capitalised on the demand for online shopping and boast massive turnovers.

 

Using social media to your advantage

 

Our favourite thing about social media is the price — essentially, you can advertise your entire stock completely free of charge using sites such as Facebook, Twitter and Instagram (also free to set up). Also, networking sites help you build brand awareness and loyalty, while allowing your brand to engage with and get to know its audience for future marketing purposes.

 

Merging the world of digital with the established methods of business, all start-up customer goods companies have the opportunity to succeed on a budget.

 

This article was written by Omega Plastics, a plastic injection moulding specialist serving clients across the UK.

Originally posted 2017-11-29 12:40:21. Republished by Blog Post Promoter