The other thing to note here is that curators find the best piece of content–and then use it. They’d never just snap one photo and go with it. They work hard to produce their best possible work.
Build a Lifestyle
The best image curators are ones whose photos work together to create an overall lifestyle feeling around their personal brand. It’s a way of targeting their ideal followers, too. By presenting images that speak to a target demographic, they can further connect with those who are most likely to benefit from what they have to offer.
That objective varies from brand to brand. For some bloggers, they’re building up an audience for advertisers and affiliate marketing. For others, they’re selling a product. Designer Benny Goldreinforces his lifestyle brand by curating images on Twitter.
Even when he’s promoting a sale, the fonts and imagery line up with his company’s overall look and feel.
A Touch of Mystery
Image curators present their worlds through rose-colored glasses. Every image is ideal, and therefore, people begin to place those curators on invisible pedestals.
Are their lives and brands all champagne and vacations in reality? Probably not. But through the power of curation, they add a touch of mystery to their brand–and that keeps an audience coming back for more, hoping they’ll get an insider peek into their daily lives.
Musician William Fitzsimmons primarily uses image curation on Facebook to promote upcoming shows and events, but from time to time, you get a glimpse into his life at home.
Image Curation: Your Secret Power
Is it hard to surrender your ability to showcase the “real” you and put a strict focus on curation? Yes, of course. And it’s not for everyone. But for entrepreneurs who are looking to build their brand and establish a strong online presence, it’s a must-have feature.
Who are some of your favorite image curation experts?
Originally posted 2015-05-19 11:12:27. Republished by Blog Post Promoter