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Insights for Entrepreneurs

How to Build a Successful Startup and Keep It Afloat

Being flexible is better than being right

Influencer marketing was brand new and basically untested when we first started the company two years ago. Whatever long-term commitments we made — a lease, building technology, signing up for a SaaS tool — we asked if it would still be useful if we pivoted in another direction and how quickly could we recoup the cost if not.

Always staying flexible allowed us to be dynamic and adapt with emerging market trends.

Build a smart team

At first, we didn’t have the funds or the resources to attract experienced talent. We started by hiring people who could quickly learn a task and solve problems.

The result for us was a team that took a very fresh approach to some of the ad industry’s oldest rituals and problems. We learned as we went, and team members were quickly switching and taking on new roles based on skill and performance. By hiring people who could handle any challenge or task thrown at them, we were able to keep our core team strong as the market changed and shifted.

Be passionate, and start networking

In business, it’s important to hang with the right crowd.

These people can be board members, advisors or friends. Find people who have realized success in their lives and can teach and guide you. Surround yourself with a diverse group so that you have different experiences and skill sets to draw upon.

You don’t need to wait until you have funding, a cool office space or a rockstar team to start approaching these people. All you need is passion. Be passionate about what you do, believe in yourself and everything else will fall into place. Don’t be afraid to reach out and don’t be shy. It will cost you only your time — and it will be time well spent.

Originally posted 2015-10-30 12:01:20. Republished by Blog Post Promoter