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Insights for Entrepreneurs

Choosing an Office Space: Corporate versus Characterful

One classic literary trope is to use settings to create an atmosphere, and evoke certain feelings and emotions. Gothic horror stories always take place in dilapidated, grey stone mansions, whilst chick flicks are set against a backdrop of Georgian town houses and cosy cottages. The reason for this is simple: it is grounded in reality.

 

One of the key tools used by visitors to assess the status and personality of homeowners and business owners is the appearance of a property. Streamlined modern skyscrapers and workplaces made of glass are associated with the young and ambitious, whilst black and white Tudor conversions are a symbol of respectability, trustworthiness, and honest dealings.

 

This all means one thing: when it comes to choosing a business property, appearance is key. But which style is better suited to your enterprise: a dazzling corporate workspace or a characterful conversion?

COLOURFUL OFFICE

What Image Do You Want to Project?

When it comes to making decisions about the personality of your business property, the best place to start is by sitting down and thinking about the image that you want to project. In the world of enterprise, image is everything, so staying ‘on brand’ is really important. Sleek, modern buildings, for example, are highly evocative of fast-moving, competitive commercial enterprises, whilst a more characterful domestic conversion is better suited to businesses that are slightly slower paced, with a need to project an air of reliability and trustworthiness.

modern office

Originally posted 2015-10-04 04:15:15. Republished by Blog Post Promoter