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Category: Social Media

4 Amazing Sources for Customer Swag

Everybody loves free stuff. Therefore, any time you can tap into that positive association (and reinforce your branding at the same time), it’s good news.

It’s not a new concept, either. Swag has deep roots in history–dating back to the election of George Washington in the late 1700s when promotional buttons were handed out to voters. Over time, swag evolved into yard sticks, pens, t-shirts, and more.

Today, swag still holds and important place in many entrepreneurs’ budget. The question is, where do you go to find these products? And what should you invest in?

In this post, we’ll look at a few different places entrepreneurs suggested that you can turn to for top-quality (and low cost) swag. Plus, we’ll share some products that will actually be worthwhile to those who receive them.

1. 4imprint

4imprint

At 4imprint, you’ll find swag ranging from apparel to to technology that’s completely customizable. One of the features 4imprint prides itself on is free samples, which they ship out to customers who are uncertain about placing a large order without seeing the product first. In most instances, they include a free return label that makes the process even more painless. Their customization services range from screen printing to embroidery.

Entrepreneur Nicole Speca of Kennebug said, “4imprint is one of the best places I have found for giveaways for customers.The prices are the best and the selection is HUGE.”

Benefit: Coupon codes and free samples

2. Printfection

printfection

For those who want their promotional items handled externally, Printfection offers a solution that handles the whole process–from ordering to fulfillment. Their service incorporates swag into three main arenas: Lead generation strategy, customer rewards system, and events. With lots of different types of swag to choose from in a variety of price ranges, this option works for small and large businesses.

Copywriter Rick Slaboda from Webcopyplus said, “The best place to get swag is definitely Printfection. They have cool products, but what blows the competition away is their system, which makes it so easy to order, distribute and manage the goods. They make you look look a rock star with little effort and time.”

Benefit: Fulfillment can be completely outsourced

3. Swag Expert

swagexpert

Originally posted 2015-05-19 09:31:58. Republished by Blog Post Promoter

25 Ways to Celebrate National Small Business Week

This week, we’re celebrating entrepreneurs. We’re holding a contest, co-hosting a webinar, and partying all week. It’s National Small Business Week! What will you do to celebrate? Continue reading »

Originally posted 2015-05-19 11:57:07. Republished by Blog Post Promoter

The Business of Bad Credit: 14 Dos and Don’ts for Small Business Owners

If you own a small business, you’re eager to bring in more cash flow. But business requires working capital– hiring new employees, buying new inventory, equipment and supplies, and paying for a new marketing campaign to get more customers.

If you’re struggling with funds, a small business loan might be a good option. But how to get a loan if you have bad credit – or no credit at all?

Even if your personal or business credit is bad or nonexistent, you can still get a loan. In fact, if you apply these dos and don’ts from our business loan experts, you’ll take the steps to improve your credit, and find alternative ways to obtain a business loan with a less-than-favorable credit score.

Do start paying on bad debt you have

Last year’s changes to the FICO credit score calculations rewards those who make good on delinquent debts. In even a few months, the upgrade to your credit score can qualify you for a bigger loan on better terms.

Don’t forget you have other financial history

Utilities, mortgage or rent, relationships with vendors, and payroll made are all examples of bills you’ve been paying (mostly) on time and in full. You can use all of these to help negotiate with potential lenders, putting them up against the adverse events. This one is especially helpful if most of your credit mistakes are older than the newer action.

Do take out a credit card

Or get strategic with the one you have. Establishing a history of making purchases and paying off the balance will begin to counteract the bad marks on your record. Like paying off the bad debt, this will incrementally improve your credit score to help you with pretty much every kind of credit you could find. And if you do pay off a card, don’t close the account – leave it open with a zero balance. The more credit you have, and available credit, the better.

Don’t put plans on hold

Bad credit is no reason to miss an opportunity. Instead of saying “I’ll wait until my credit is good enough,” ask “What can I do to get it done anyway?” This is not only good advice for finding business loan resources, but a powerful change of mindset for all business tasks.

Do work hard on your business plan

You should have one anyway – trying to run a business without one is like trying to drive to a new location without a map or GPS. This is doubly important when looking for ways to finance your business growth, since lenders look at both the strength and feasibility of a company’s business plan when deciding whether or not to approve a loan.

Don’t discount family and friends

Most people who have a little extra money like being able to help the people they care about. A cash loan, investment and partnership, or even some free help from an expert you know can help you make forward-looking changes despite any problems from bruised credit.

Do carefully research anybody who calls you with an offer of credit

Not every business that cold calls companies with offers of easy credit is predatory, but enough are that you should never take their offers at face value. Use resources likeRipOffReport and the Better Business Bureau to carefully vet any kind of incoming credit offer.

Don’t overlook grants

Few grants look at your credit rating, and none ask you to pay the money back. Free money is a great deal for any business, especially businesses with rough spots on their credit report. Good sources of grants include local government commerce departments, colleges and universities in your area with local business programs, and empowerment groups for any demographic group you might be a part of. Some industry and trade associations also offer grants, gifts, and contests that can provide growth money for your business.

Do run quickly from tax refund loans and car title loans

All of these are predatory lending scams that hide literally illegal levels of interest behind fees and charges that would add up to over 1000% APR if you worked the math that way. They are not worth it. Ever.

Do look into “alternative lending”

The power of the internet has given rise to online alternative lenders – like Kabbage – that offer business owners online loans on terms that differ from those of traditional lenders. Since the “credit crunch” of the middle 2000s, traditional lending has aimed more and more toward safe loans from large institutions, a trend which leaves small businesses out in the cold. However, alternative lenders make it easier for small businesses to get a loan using business data like your PayPal, Square and checking account vs. just a FICO score. If you have bad credit and can’t receive a loan from a traditional bank, consider taking a look at an alternative lender.

Don’t forget your business has value

A secured loan (one with collateral behind it that the lender can seize if you default on payment) is easier to get, can be larger, and will carry less interest than an unsecured loan. Most businesses have assets you can use as collateral. Some examples include inventory on hand, specialized equipment, buildings or vehicles the company owns, or fixtures and furniture. Depending on your cash flow situation, you could use the business itself.

Do hit up good credit references

Your credit report gives more “time on stage” to the bad parts of your credit record, so it’s up to you to solicit some letters of reference from lenders you did right by over the years. Bring these when meeting to discuss credit. Although more and more traditional lenders are taking human judgment out of their processes, this can make a big difference with any potential lender that hasn’t made the shift.

Don’t even think about payday loan places

Remember what we said about tax refund and car title loans? Payday loans were the original version of this model, and remain the worst. Most actually build trapping the “client” into a cycle of increasing debt where they lend a little more money a little earlier each month. This is not hyperbole, but a documented part of their written business plans. Avoid them at all costs. Seriously.

Don’t get a loan to continue bad habits

If you need a loan to make a significant and positive change to your business, that’s a great reason to get a loan regardless of your credit situation. But if you’re looking for credit to simply maintain an unsustainable business model or bad financial habits…you might want to reconsider. Look first to how you’ve been spending your money and how you’ll use the cash influx, and only after that look into how you’ll get that small business loan.

Originally posted 2015-05-21 12:02:01. Republished by Blog Post Promoter

How the Publishing Industry Has Learned to Thrive With the Social Media Industry

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The conversation about how social media is changing publishing has been going on since the dawn of social media. Ten years ago, prognosticators were sure social networks would usher in a new era for publishing. Five years later, social media spelled doom for the industry as a whole. Continue reading »

Originally posted 2015-04-24 20:39:10. Republished by Blog Post Promoter

The President Proclaims November 19th as National Entrepreneurs’ Day

In May of 2010, David and I started a petition to the President to create a National Entrepreneurs’ Day. We didn’t understand why the most entrepreneurial country in the world didn’t have a day to recognize entrepreneurs.

Now, only 6 months and thousands of signatures later, it seems that the effort was worth it and that anything is possible: the President of the United States has proclaimed the last day of National Entrepreneurship Week, November 19th of this year, as National Entrepreneurs’ Day – making November a great month for entrepreneurs everywhere.

We’re incredibly grateful to everyone who signed and supported the petition and realized that this was more than just a novel idea, but a real movement to support entrepreneurs. A special thank you goes to the Kauffman Foundation for being our partner in this endeavor.

Fueling Progress

Back in May 2009, we launched a little video called Entrepreneurs Can Change the World; you may have seen it. The main goal of the video was to remind current and would-be entrepreneurs that anything is possible, even those dreams that you may have had as a kid, but decided were too lofty or were unrealistic. We wanted to remind people everywhere that with hard work, ambition and tenacity, we can create the future we imagine for ourselves.

Originally posted 2015-05-21 12:29:11. Republished by Blog Post Promoter

7 Inspiring Podcasts for Solopreneurss

If you’re an avid multi-tasker like me, you probably see a real value in podcasts.

You can digest valuable information for your business while walking the dog, commuting to a client meeting, or even while working at your desk.

And yes, there are lots of excellent podcasts for entrepreneurs out there, but today, I wanted to put together a list of some up and comers in the world of podcasting aimed at the one-person shows of the world: The solopreneur.

With a variety of different run times and subject matter covered, these podcasts for solopreneurs are the perfect way for you to expand your business mind on the go.

1. Working Without Pants

workingwithoutpants

Jake Jorgovan’s podcast (formerly known as the Creative Freelancer Show) is dedicated to interviewing past and present solopreneurs who are all about living a non-traditional lifestyle. Jake asks questions about how his guests found their path and discusses his own interesting story (which includes one about his year spent traveling working remotely from 13 different countries.)

A Few Past Guests: Paul Jarvis, Danny Margulies, Ilese Benun

Run time: 30-60 minutes

2. Finely Crafted

finecraft

This podcast by Matt Cheuvront and Blake Stratton is built around creative entrepreneurs and solorpreneurs who have a story to share. Specifically, the “why” and the “what” that drives their on-going stories full speed ahead. Covering topics like “Building Your Nation” and “Discovering Your Secret Sauce,” guests share the lessons they’ve learned from putting theory into practice.

A Few Past Guests: Sarah Bray, Dane Maxwell, Jonathan Baker

Run time: 20-25 minutes

3. The Side Hustle Show

sidehustle

This podcast is aimed at the solopreneur who hasn’t yet made the leap into full-time entrepreneurship, but wants to…and wants to do it soon. Guests share their personal experiences on making the transition from a side gig into a full-time operation and offer their unique insights that can help turn a small idea into a thriving business. Host Nick Loper gets straight to the core of why and how his guests were able quit their jobs and transform their side businesses into their sole source of income.

A Few Past Guests: Dan Faggella, Nate Dallas, Jessica Lawlor

Run time: 30-60 minutes

4. Breaking Down Your Business

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Originally posted 2015-05-20 08:34:44. Republished by Blog Post Promoter

How To Run a Business On Instagram

Many people are starting to become more aware of the business opportunities which are present on the platform of Instagram.  With millions of unique users daily and its recent integration of allowing users to create a business profile, it’s entirely possible to run a business right from Instagram and into your pocket.

Continue reading »

Originally posted 2017-07-31 00:32:37. Republished by Blog Post Promoter