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Insights for Entrepreneurs

4 Reasons Web or Video Conferences Can Help Your Business

You do not have to own a large business or one that has been established for many years to take advantage of Web or video conferencing. Actually, these two tools can help new or small businesses gain clients and customers in ways that you probably have not even considered.

1. Instills confidence. New businesses must work extra hard to earn the confidence of potential clients and customers. This can be even harder to do if you have a Web-based business or one without a brick-and-mortar presence. When contacting potential clients and customers, consider setting up either a Web or video conference. This lets them know that you are serious and confident in what you are selling. In turn, those potential buyers will feel more confident in you and what your business have to offer.

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2. Shows you are a real person with a real business. Sending emails and even printed letters can be great marketing tools to draw attention to your business. But, often times people just want to know that they are dealing with other real people. Automated customer service is great in certain situations, but it cannot replacespeaking to a company representative. Setting up a Web or video conference where the people on the other end of the line can hear your voice or see your face helps them to know that you are a real person with a real business.

3. Provides an opportunity to explain your product or service better. Many people are visual learners so not only is seeing believing, but seeing helps sell. You do not have to be selling a physical product to conduct a Web conference. Putting together a slideshow presentation of what your company has to offer in regards to services is also a great way to explain your business and offerings. Whether you are selling product or service, showing it off and speaking about it with confidence as well as providing clarity as to why they should buy from you will go a long way.

Products: if you are selling a product whether it is software, clothing, jewelry, or camping gear, there are different ways to go about a Web conference. You can put together a slideshow of photos, incorporate a short video you have taken using the product, conduct a demonstration, or show your products live to your audience. This goes a long way for your potential clients and customers because they can actually see what you are selling.

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Services: if you are selling a service you obviously cannot “show” it in the same way as a product. However, what you can do is put together a presentation about your service and your company. Include bullet points about what you offer featuring the benefits your potential clients and customers will receive. Add information regarding your customer service, pricing options, and ways that they can contact you. Think about including comparisons to similar services and why yours is better.

4. Helps reduce miscommunication and encourages interaction. The written word is powerful, yes; however, tone is not always clear in an email or chat. If you cannot meet with your potential clients or customers in person the next best thing is a video conference. This allows you both to see each other’s expressions and interact with friendly and comforting yet confident tones. You can also get a clear picture of the other person’s reactions to what you are offering, make eye contact, and read their body language. A video conference allows your potential clients and customers a way to ask you questions that they can get answers to immediately without confusion or delay in waiting for an email reply. Explaining something with spoken words is often the best avenue for both parties and reduces the risk of miscommunication at the same time.

So, where do you start? The first step is to find a tool that offers benefits and features you can use to your advantage. Video Conferencing services allow you to take advantage of one, the other, or even both depending on your business needs.

Next, make a list of what you would like your potential clients and customers to see, hear, and know about what your business can offer them. Think about which visuals could help sell your product best or show your services and business in the brightest light.

Take advantage of the tools that technology has provided to get your business off the ground or take it to the next level!