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Insights for Entrepreneurs

The Ultimate Exhibition Kit

Exhibitions and conferences are a great way to showcase your company but, each and every one takes planning. As the saying goes, the devil is in the detail.

However, in terms of practical arrangements, it pays to make a tick list of everything that you need. There is nothing worse that travelling for hours to find that you have forgotten the banner stands, the laptop and other vital equipment.

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From the smallest item to the biggest, we have a checklist that can help you create your own must-have items for each and every conference or exhibition.

One of the main points of spending time, money and energy on a conference or exhibition stand is to network. It is about getting your name and brand out there in to the public domain, creating the right impression.

Exhibitions can be daunting places, and forgetting things simply adds to this stress. We suggest categorising the items you need to take into four. Starting with the most important…

#1 Marketing material

Clearly, getting your name and your brand out there is about making sure people see you and connect with you. Engaging people is about talking to delegates, not always with a sales pitch but simply making connections.

If people are interested, make sure you have something interesting at hand to give them. You also need to announce your presence with a well-decorated, vibrant booth. Forgetting one half of the display is clearly a no-no and so the suggestion is to lay everything out before you, having a dry run at erecting your booth and packing it away straight into the transport vehicle.

Make a tick list of everything you take, and use this when you collapse you display when the exhibition has finished too. This way, the next time you go to a conference you can see what is in the bag or boxes, what needs to be repaired and so on.

Tool kit essentials:

     •   Banner stands

     •   Roller banners

     •   Business cards

     •   Flyers or postcards

     •   Freebies

     •   Compliment slips/headed paper (just in case…)

     •   Prompt script for starting and closing conversations etc.

     •   Details of ‘conference only deals’ etc.

#2 Digital media

Takin the office with you is a good idea, as you will still need access to emails, as well as to your social media platforms as part of your online campaign during the exhibition.

You may also be running a video on a loop, or a looped PowerPoint presentation and so you need to make sure you have all the digital and electronic bits and pieces with you. Again, it is worth going through these with a fine tooth comb as a forgotten dongle can make all the difference.

Tool kit essentials:

     •   Laptop

     •   Tablet or iPad

     •   Power point presentation

     •   Video clips

Originally posted 2015-10-16 11:55:16. Republished by Blog Post Promoter