Ever wondered what draws you to certain brands?
For example, you’re exploring Instagram and you come across a great image. So you go through to that user’s account. Thirty minutes later, you realize you’ve looked through every single photo, nearly all the way back to their first post.
What is that powerful force that held your attention for so long?
Well, that’s image curation.
So now that what we know what it is, let’s talk about how you can start curating to have that same effect on others–and build up your brand’s following.
One of the main facets of curation is the simple fact that you can’t post anything and everything you want to. You have to be selective and choose images and themes that align with the persona you want people to associate with your brand.
Let’s take the clothing store Madewell as an example.
A look at their recent Instagram content shows a theme: A mixture of lookbook and product images, all with a consistent overall feel. Do you see any random cat pictures or blurry selfies? Nope. Each image has been carefully selected to build a general feeling of casual comfort with a touch of class.
Image curation also means that all of your content is identifiable as uniquely yours, due to a certain level of uniformity that creates a style and sound users can pick out of the crowd.
Curating means your images have one consistent filter applied and your design style stays the same across all platforms. The food blog Love and Lemons uses uniformity and produces blog images that, without seeing any context, you could point to and say, “Oh, that must be from Love and Lemons.”