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Insights for Entrepreneurs

How To Run a Business On Instagram

Many people are starting to become more aware of the business opportunities which are present on the platform of Instagram.  With millions of unique users daily and its recent integration of allowing users to create a business profile, it’s entirely possible to run a business right from Instagram and into your pocket.

It’s important to know the tricks of the trade before diving in blindly, however.  In order to successfully get your name out there and get customers and retain them, you’ll have to start with the basics.  Here are some of the best tips for running a successful business platform on Instagram.

 

Complete Your Business Profile

 

Make sure that you complete your profile using a business account.  This means the nature of your business will be listed below your username, as well as information on your product, how to find your place of business, and how the customer will receive their shipped products.

 

Try to make sure that your profile description is professional and reflects the nature of your business accurately.  Try to avoid using emojis or things that you wouldn’t put on a business website.  After all, this is your brand you are pitching, not your personal account.  Keep it strictly business to maintain a professional feel.

 

Follow For Follow

 

One of the best things you can do for your business’s credibility is to get a lot of followers.  When you have a lot of followers you ensure that your customers know that you are the real deal and have a following of people that believe in you and your business.

 

In order to get more followers, you should follow other people.  Usually, when you follow someone, they follow you back as part of social media courtesy.  Try to follow new people each day and you will find that your following should steadily increase, thus giving your page bigger visibility.

 

Make Use Of Hashtags

 

Hashtags are essential when it comes to getting your name out there on Instagram.  Make sure that you use relevant hashtags which will bring the right kind of demographic to your page.  For tips on which kind of hashtags are the most effective, try looking at other business accounts which are in your same field.

 

You should start to get a feel for what works and what doesn’t work.  Once you get into the swing of hashtagging it will become like a reflex.  Make sure to always add as many hashtags as you can to each post to make sure you get the most amount of clicks possible.

 

Interact With Your Followers

 

In order to stay relevant with your followers you should interact as much as you can.  Try to like other people’s posts and comment on them.  If users comment on your photos, make sure that you comment back and like their comments.

 

When you are an active user you are engaging your audience and keeping them involved in what you are up to.