Originally posted 2015-05-19 11:57:07. Republished by Blog Post Promoter
Category: Social Media
Many people are starting to become more aware of the business opportunities which are present on the platform of Instagram. With millions of unique users daily and its recent integration of allowing users to create a business profile, it’s entirely possible to run a business right from Instagram and into your pocket.
Originally posted 2017-07-31 00:32:37. Republished by Blog Post Promoter
Do you ever have those days when you work from your couch in sweatpants and don’t speak to a single soul? You send emails while blasting music and eating popcorn, just because you can.
Working from home has obvious perks: no dress code, no commute and a flexible schedule. But for a lot of entrepreneurs and small business owners, independence comes at the cost of isolation.
It’s not as easy as water cooler talk with co-workers or company wide outings, but with a bit of creativity, you can develop a community while you build your business at home.
Originally posted 2015-05-21 11:42:40. Republished by Blog Post Promoter
You’ve devoted your heart, soul, time and money into your product, and now every last working minute is going towards marketing and actually finding your customers. You can pour hours into social media updates, ads and reviews, but is all that time actually bringing home the bacon?
Don’t get stuck wondering why all this time and attention to marketing isn’t bringing in the traction your business was hoping for…
Here’s your problem (and I’ll show you how to fix it):
You’re not appealing to the right people.
The internet offers you a smorgasbord of eyes to flaunt your product at: A lot of ‘em are gonna think “Huh, that’s kinda neat-o” but a very specific group will be like, “Gotta have that in my life right now!”
Paint a bullseye on those “Gotta Have It’s” – your new marketing strategy is all about them.
You may find an image or quote that you think really captures the wit and sophistication of your brand, but hold your horses on the Instagramming before you consider this:
“Just because you like what you make, do NOT assume that you are your target marketJust because you like what you make, do NOT assume that you are your target market,” says Caitlin Becher of Little Farm Media.
So just because you find an image or message appealing doesn’t mean you’re going to hook a community of interested buyers by sharing it.
To really aim your marketing dead-center, let’s target these “Gotta Have It” customers in a way that they can’t say no.
Defining Your Target Market – What You’re Doing Wrong That’s Affecting Sales
Now, I know this isn’t a brand-spanking new step – so you’ve probably already taken a moment to define your target customer. You already know a little about them, for example their age group, gender, etc.
You’re on the right track, and that’s great! But let’s make sure you’re not wasting your oh-so-important time on these common misconceptions:
Marketing Mistake #1: You Define Your Target Market with Basic Demographics
Identifying the demographics you aim your product at helps segment the market into targeted groups, but it does not make up the complete picture. A person’s age and gender isn’t why they buy from you.
To truly define your target market, you need to consider other puzzle pieces like their lifestyle, location, their habits and behavior…
Once you know them on a more personal level you can understand what it is about your product that appeals to your customers – and market the heck out of that.
Marketing Mistake #2: You Assume Less-Specific Marketing will Appeal to More People
When you send out mass-appealing content you may get a larger number of people seeing your stuff. The thing is, a lot of those people will just give you the “Huh, neat-o” response and then, well… forget about you.
The average American is exposed to up to 5,000 marketing messages a day – so yeah, a weakly aimed effort is just going to drown in the clutter.
But when you really zero in on the needs and values of an individual, they’ll feel like your product was made just for them and they’re way more likely to remember your brand and make a purchase!
So, how do you laser-target your marketing to these people who are bursting to buy?
Convert More Sales From Your Marketing With Individual Buyer Personas
Have you ever had to get a gift for someone you don’t really know that well? Would they like a nice sweater or are they more of a jacket-wearing person? Would they prefer a nice bottle of Zin or a 6-pack of hoppy craft ales?
Originally posted 2015-05-19 10:17:42. Republished by Blog Post Promoter
It happens to all of us.
You get sucked in by click-baity tweets, read articles vaguely related to work, and ogle over competitors’ profiles.
Yes, social media is a killer part of any good marketing plan. But the same tools that amplify businesses can pull the plug on productivity. As an entrepreneur, managing your social media accounts can easily bleed into the more important work of running a business.
With 89% of businesses using social media, you’re not the only one staring down a world of digital distraction. Here are some ground rules for maximizing your time spent on social media without letting it dominate your work life.
Pick Your Platforms
Social media marketing is not a one-size-fits-all endeavor. Just like every other part of your business, your product and consumers will dictate a different plan for you than for your neighbor.
Some of your social media options include: Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google +, FourSquare, Reddit, and Quora. Check out Emma Siemasko’s small business guide to the best platforms for a thorough run-down of each option. And remember that it’s better to commit yourself to one or two platforms rather than flake out on all of them.
When you’re focusing your energy, go for maximum impact. Kate Bowler,entrepreneur and manager of marketing at Ellie Kae, noticed that her followers commented on and liked posts on her Instagram account with the greatest frequency.
Kate decided to “serve her audience where they were engaging,” spending a larger proportion of her time on her highest yielding platform. Changing gears, Kate played to her strengths, optimizing her time and meeting her community’s needs.
Identify Your Community
The same way that you do not have to be on every platform, you do not need to reach every consumer. By trying to appeal to the masses, you run the risk of diluting your brand. Instead, hone in on your niche market: the people who love your company or will love your company once they read your content.
The Ideal Online Community:
- Current customers
- Potential customers
- Supportive peers
- Mentors and influencers
These people are the building blocks of your social media networks. Figure out who they are and talk to them. For example, I know that my followers are fellow writers, content marketers and other people who love Star Wars.
Originally posted 2015-05-19 07:18:51. Republished by Blog Post Promoter
If you’re an avid multi-tasker like me, you probably see a real value in podcasts.
You can digest valuable information for your business while walking the dog, commuting to a client meeting, or even while working at your desk.
And yes, there are lots of excellent podcasts for entrepreneurs out there, but today, I wanted to put together a list of some up and comers in the world of podcasting aimed at the one-person shows of the world: The solopreneur.
With a variety of different run times and subject matter covered, these podcasts for solopreneurs are the perfect way for you to expand your business mind on the go.
Jake Jorgovan’s podcast (formerly known as the Creative Freelancer Show) is dedicated to interviewing past and present solopreneurs who are all about living a non-traditional lifestyle. Jake asks questions about how his guests found their path and discusses his own interesting story (which includes one about his year spent traveling working remotely from 13 different countries.)
A Few Past Guests: Paul Jarvis, Danny Margulies, Ilese Benun
Run time: 30-60 minutes
This podcast by Matt Cheuvront and Blake Stratton is built around creative entrepreneurs and solorpreneurs who have a story to share. Specifically, the “why” and the “what” that drives their on-going stories full speed ahead. Covering topics like “Building Your Nation” and “Discovering Your Secret Sauce,” guests share the lessons they’ve learned from putting theory into practice.
A Few Past Guests: Sarah Bray, Dane Maxwell, Jonathan Baker
Run time: 20-25 minutes
This podcast is aimed at the solopreneur who hasn’t yet made the leap into full-time entrepreneurship, but wants to…and wants to do it soon. Guests share their personal experiences on making the transition from a side gig into a full-time operation and offer their unique insights that can help turn a small idea into a thriving business. Host Nick Loper gets straight to the core of why and how his guests were able quit their jobs and transform their side businesses into their sole source of income.
A Few Past Guests: Dan Faggella, Nate Dallas, Jessica Lawlor
Run time: 30-60 minutes
Originally posted 2015-05-20 08:34:44. Republished by Blog Post Promoter
Here at Grasshopper, we love it when small businesses support each other. So, we’re honoring National Small Business Week by holding a contest so you can show support, and have the chance to win an awesome gift pack.
All you need is the logo of your favorite small business and a reason why you love them. Really, that’s it!
How Do I Enter?
Upload the logo of your favorite small business and share it with us on Twitter, Instagram, Facebook, or through this blog post.
- Post it in our Facebook app here
- Tweet it to us at @Grasshopper using #SMBLove2015
- Share it with us on Instagram at @GetGrasshopper using #SMBLove2015
Or Enter Here:
What’s The Prize?
We have an amazing small business gift pack, which is over a $500 value! The gift pack includes:
- A shiny new stapler, pen cup, pens, tape dispenser and notebook from Poppin
- USB powered to-go mug (keeps your drinks hot!)
- $25 Starbucks card
- $50 Moo.com gift card
- $50 Grasshopper credit
- One year of Batchbook service FREE
When and How Will The Winners Be Announced?
One winner will be randomly chosen from the eligible entries. We’ll be announcing the winners on May 8th, the Friday of National Small Business Week. You’ll be contacted through the network you used to submit the logo.
What Are The Rules?
The contest begins at 12:00 AM EST on 4/27/2015 and ends at 11:59 PM EST on 5/7/2015. All entries must be received during this time period. Late entries will not be eligible.
All entries must include a valid business logo.
Originally posted 2015-05-20 05:57:15. Republished by Blog Post Promoter