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Insights for Entrepreneurs

25 Ways to Celebrate National Small Business Week

This week, we’re celebrating entrepreneurs. We’re holding a contest, co-hosting a webinar, and partying all week. It’s National Small Business Week! What will you do to celebrate?

Here are 25 ways to celebrate National Small Business Week. Don’t forget– you can work on these initiatives all year.

1. Start or Work on your Blog

Blogs build community, generate traffic, and help show you’re expertise. Seriously, 81% of consumers in the U.S. trust info they read on blogs. Get your advice out there! Blogs are great for SEO, too. They help get the word out, and wind up attracting tons of inbound links.

Why do it:

Blogging doesn’t just help you become a better writer. It helps you establish yourself a trustworthy source of information, and helps boost your SEO. Most of all, a blog connects you with an audience who could become customers.

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2. Join a BNI, Chamber of Commerce, or Other Business Club

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Growing a business is all about who you know. You want to become the go-to accountant or architect that everyone recommends. To do it, you have to get involved. Joining a BNI, Chamber of Commerce, or other business club is a great way to get involved in your community. Membership will help you become a go-to connection.

Why do it:

People trust people they know more than people they don’t. Get to know more people.

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3. Partner With Another Business

Get in front of a new audience by leveraging partnerships. Find another business who caters to the same people as you do, and dream up a way to collaborate. You might co-host an event, co-write an eBook, or do a contest where you give away their products.

Why do it:

Other businesses have huge audiences. Dipping into those audiences is a huge opportunity for you.

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4. Do Some Social Promotions

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Your customers are hanging out on social media, so meet them where they are! Put some money behind carefully constructed Facebook, Twitter, or LinkedIn ads. Test out a few different ads against each other, and see how the channels work for you.

Why do it:

The world’s on social media, and paid promotion goes a long way. Just a few dollars can result in huge exposure.

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5. Find a New Way to Get the Word Out

We all get stuck in our routines, doing what we know, but we might be missing out on a great promotional channel, one that brings in more customers than ever before. Get out of your comfort zone and find a new way to get the word out to prospective customers.

Why do it:

You might have an untapped source of customers waiting to be discovered. That means $$$ for you.

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6. Thank Your Employees for All They Do

If your business didn’t have humans powering it, things would deteriorate fast. National Small Business Week is a good time to thank your employees. Thank them for their commitment to your business by taking them out to eat, hosting a party, or giving gifts. If you’re on a tight budget, a simple thank you card counts for a lot.

Why do it:

Your business couldn’t exist without its people.

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7. Support Other Small Businesses

Small businesses share similar struggles. They lack the resources of big brands and have to get scrappy. Their employees get involved with everything, rather than very specific, niche tasks. Celebrate and support the other small businesses in your neighborhood this week.

Why do it:

Small businesses are more powerful when banded together.

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8. Get Your Accounting in Order

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Are your finances disorganized? Are you stumbling through the books each month? This week, get your accounting in order. Maybe that means finding a bookkeeper, re-doing your budgets, or reading a book on personal finance. Whatever it is, do it this week!

Why do it:

You can’t scale a business if any aspect of your accounting is out of whack.

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9. Find and Listen to Some New Podcasts

Podcasts are a great way to gain knowledge, especially while you’re in the car, on a plane, or commuting via public transit. Podcasts exist on every subject under the sun, so there’s sure to be one that will speak to you.

Why do it:

Knowledge is power, and podcasts are an easy way to get it.

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10. Read a Helpful Book

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Reading. Maybe it’s something you love. Maybe it’s something you hate. Either way, reading has been scientifically proven to make you smarter, help you concentrate, and reduce stress. Instead of letting your Kindle gather dust, why not resolve to read a business book?

Why do it:

Books provide insights you can’t get anywhere else. They help change your perspective so that you can grow your business (and yourself!) into exactly what you want.

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11. Automate Your Marketing

Ever have one of those days where you feel like you need to clone yourself? One of the best ways to fix this is to automate your marketing efforts. You might be worried that “set-it-and-forget-it” means not adding your personal touch, but automation can be natural and free up tons of time for you.

Why do it:

Today’s buyers are much more informed, and they’re making decisions long before you talk to them face-to-face. If you don’t have things automated, you’re bound to let your marketing slip through the cracks.

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12. Try a New Small Business Tool

When it comes to running a small business, time and effort are precious resources, and the last thing you wanna do is waste them. Thankfully, there are tools available to make your life much easier. From marketing to accounting, communicating, and more – there’s a tool for that!

Why do it:

You’re a busy person, and it’s hard to stay organized. A tool can’t make or break a business, but it can take a load off so that you can focus on more important things.

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13. Do Some Spring Cleaning

As a small business owner, you’re faced with a constant stream of things to do. Harry Potter isn’t going to wiggle his wand and organize your life, so you’ve got to adopt some basic strategies that work for you.

Originally posted 2015-05-19 11:57:07. Republished by Blog Post Promoter