When people imagine windows it is most likely that they have wooden frames in their minds. At the same time all these people usually understand that wooden frames are less prone to heat and cold transfer if compared to aluminum ones, because metals in general conduct temperature much more easily. People also like the appearance […]
In May of 2010, David and I started a petition to the President to create a National Entrepreneurs’ Day. We didn’t understand why the most entrepreneurial country in the world didn’t have a day to recognize entrepreneurs. Now, only 6 months and thousands of signatures later, it seems that the effort was worth it and […]
If you’re having a bad time at work or spending too much time working you are at risk for suffering from stress and you also run the chance of burning out. In case you haven’t heard of burnout (if you’ve ever been a college student you should be familiar), it’s basically a physical and mental […]
Ever wondered what draws you to certain brands? For example, you’re exploring Instagram and you come across a great image. So you go through to that user’s account. Thirty minutes later, you realize you’ve looked through every single photo, nearly all the way back to their first post. What is that powerful force that held your attention […]
The conversation about how social media is changing publishing has been going on since the dawn of social media. Ten years ago, prognosticators were sure social networks would usher in a new era for publishing. Five years later, social media spelled doom for the industry as a whole.
In an age of microwaved meals in minutes, planned obsolescence, and cheap plastic packaging, we are rapidly using up resources, only to throw away a significant portion of the products we buy. Our landfills are overflowing with things that will likely be intact long after humans are gone from the planet, killed off perhaps by […]
Everybody loves free stuff. Therefore, any time you can tap into that positive association (and reinforce your branding at the same time), it’s good news. It’s not a new concept, either. Swag has deep roots in history–dating back to the election of George Washington in the late 1700s when promotional buttons were handed out to […]